horology /hɔ:r'ɑ:.lə.dʒi/ n. 1 the science or study of the measurement of time 2 the art of making instruments for indicating time
Backstory
Our admiration spans every spectrum of watchmaking , art and luxury lifestyles—regardless of size, style, or price—driven by a deep appreciation for fun, craftsmanship and innovation.
Yet, our true inspiration lies beyond the mechanics; it resides in the vibrant personalities and visionary minds that define the watch & art community.
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We believe that the luxury lifestyle, art and high horology industries are vital catalysts in the broader economic landscape, serving as a sophisticated barometer of financial vitality.
While we remain attentive to market trends—navigating through an intricate network of official and grey-market dealers across the board—we purchase with purpose & passion, never solely for profit.
Our acquisitions are driven by emotional resonance and personal significance, often envisioned as long-term treasures—unaffected by fleeting social media hype or speculative appreciation.
Should a purchase appreciate in value over time, it’s a delightful bonus, but never our primary intent.
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We possess a keen understanding of market value, yet our decisions are rooted in passion—where obsession, artistry, and organic love of craftsmanship take precedence over commercial considerations. To us, price is a paradox—both captivating and repulsive at times—highlighting the profound relationship we have with these timeless objects.